What is Marketing :7 Strategies for 2023-2024

Marketing, at its core, encapsulates the meticulous examination of consumer desires and requirements, coupled with the array of strategic methodologies implemented by enterprises to shape and impact their behavioral patterns.

. It creates value perceived by customers and adapts the commercial offer of the company to the desires of consumers:

7 Cutting-Edge Marketing Tactics for the Year 2023

Before 2004, it was characterized by the 4Ps: "product policy," "pricing," "distribution" (often referred to as "placement"), and "advertising."
After 2004: it is both participative and social (in interaction with consumers via social networks).
It affects the entire organization of the company, which is entirely focused on customer satisfaction and no longer on the product.
Science which consists in designing the offer of a product according to the analysis of consumer expectations (consumer marketing), and taking into account the capacities of the company as well as all the constraints of the environment (sociodemographic, competitive, legal, cultural...) in which it evolves.

1-Marketing covers several fields:

Collaborative marketing

1. Community Marketing
2. Database Marketing
3. Guerrilla Marketing
4. Direct marketing
5. mobile-marketing
6. Relationship Marketing
7. Experiential Marketing

Ralph Cordiner, an executive at General Electric, as referenced in the organization's 1952 annual report on page 21... is often credited with giving marketing the role it has today. He wrote: "Thus, marketing, through its studies and research, will establish for the engineer and the person in charge of planning and production, what the customer is looking for in a given product, what price it is willing to pay as well as where and when he desires.”

Marketing is a decision-making aid, it makes it possible to define the optimal combination (mix) of product characteristics, which can meet these consumer expectations, in the most profitable way possible. Finally, it favors the control of the results with regard to the initial objectives.
The importance of the customer
"The mission of marketing as a management discipline for organizations is to build a clientele and to ensure, in the long term, its sustained loyalty, by taking the day-to-day and therefore very short-term actions necessary to strengthening of his satisfaction", specify Christian Dussart and Michel Cloutier. 

By placing the customer at the center of its thinking, marketing has gradually evolved towards a relational approach which CRM (Customer relationship management) is supposed to guarantee protection and improvement over time.

"The evolution of marketing is commonly attributed to two phenomena. One would be the multiplication of products responding to the same utility; the other would be a change in the consumer, more unstable in his choice, more individual in his behavior [.. .] The role of marketing can only be understood by inserting this discipline into a dynamic context, by observing its evolution in parallel with that of the environment” specifies Patrick Gabriel.

"The foundational principle of marketing management underscores customer-centricity as its cornerstone, as it concurrently yields a dual benefit: customer contentment and enhanced company performance," reflects Gilles Marion.
Marketing is now available in various areas of specialization, which sometimes undermines the qualities of the original concept. "Marketing therefore represents the relationship function of the company with its markets by creating the most acceptable forms of satisfaction [...]. 

To ensure the "spearhead" function which is its own, respecting the criteria of profitability required by general policy, marketing manifests itself as a system: research, strategy, action. These three operations are mutually supportive and interactive" indicate Jacques Antoine and Guy Serraf.

Under the terms of the decree of February 18, 1987 relating to the enrichment of the economic and financial vocabulary which recommends its use, the Academy of Commercial Sciences prefers the term "marketing."

2-Marketing professions:

1.    Marketing product manager
2.    Marketing director
3.    marketing business analytics
4.    Affiliate Manager
5.    Mediaplanner
6.    RTB Manager
7.    Procurement Manager
8.    Chief Data Officer
9.    brand manager
10.  CRM Manager
11.  data scientist
12.  Social Media Manager
13.  brand manager
14.   traffic manager
15.   Trade Marketing Manager
16.  Digital Marketing Manager
17.  Director of Product Presentation

10 Effective Marketing Strategies for 2024 while providing practical solutions

In the ever-evolving realm of marketing, staying ahead necessitates a strategic approach that aligns with the changing landscape. As we venture into 2024, implementing effective marketing strategies is crucial for businesses aiming to thrive amidst fierce competition. Here are ten actionable marketing strategies accompanied by practical solutions for success in 2024:

1.Content Experience Optimization:

Elevate content beyond creation to focus on the entire user experience. Invest in interactive content, immersive storytelling, and personalized experiences to captivate and engage audiences effectively.

Practical Solution:

Leverage AI-driven tools to analyze user preferences and behavior, delivering tailored content experiences across various touchpoints.

2.AI-Powered Marketing Automation:

Embrace AI-powered automation to streamline marketing workflows. Use AI algorithms for data analysis, customer segmentation, and personalized messaging, enabling targeted and efficient marketing campaigns.

Practical Solution: 

Adopt AI-driven marketing platforms to automate routine tasks like email marketing, social media scheduling, and customer engagement based on predictive analytics.

3.Voice Search Optimization:

With the surge in voice-activated searches, optimize content and SEO strategies for voice-based queries. Tailor keywords and content to cater to voice search patterns and conversational queries.

Practical Solution: 

Conduct keyword research specifically targeting long-tail, conversational phrases that align with voice search queries.

4.Inclusive and Diverse Marketing:

Embrace inclusivity and diversity in marketing campaigns. Represent diverse demographics authentically in advertising and content to resonate with a broader audience.

Practical Solution: 

Actively engage with diverse communities, collaborate with diverse influencers, and ensure representation in visual and written content.

5.Personalized Omnichannel Experiences:

Craft seamless omnichannel experiences tailored to individual preferences. Ensure consistency across all touchpoints, offering personalized interactions and recommendations.

Practical Solution: 

Implement customer data platforms (CDPs) to unify customer data from various channels, enabling personalized experiences across the entire customer journey.

6.Video and Livestreaming Dominance:

Leverage video content and livestreaming to engage audiences authentically. Capitalize on the popularity of short-form videos and live events to connect with consumers in real-time.

Practical Solution:

 Create diverse video content, including tutorials, behind-the-scenes glimpses, and live Q&A sessions, to engage and interact with audiences.

7.Ethical and Sustainable Marketing:

Commit to ethical and sustainable marketing practices. Showcase corporate social responsibility initiatives and environmentally friendly approaches to resonate with conscious consumers.

Practical Solution: 

Integrate sustainability into product messaging, support causes aligned with brand values, and transparently communicate efforts to consumers.

8.Cultivating Communities and Fostering Engagement:

Foster online communities around your brand. Engage with audiences through forums, social media groups, and exclusive memberships to build lasting relationships.

Practical Solution: 

Create engaging community content, host events, and encourage user-generated content to strengthen community ties.

9.Data Privacy and Security Assurance:

Prioritize data privacy and security. Ensure compliance with regulations and demonstrate commitment to safeguarding customer data.

Practical Solution:

 Invest in robust cybersecurity measures, conduct regular audits, and educate employees on data protection protocols.

10.Adaptation and Continuous Improvement:

Embrace agility and adaptability. Continuously monitor marketing performance, analyze trends, and swiftly adjust strategies for optimal results.

Practical Solution: 

Regularly review KPIs, conduct A/B testing, and solicit customer feedback to iterate and refine marketing strategies.

In conclusion, the marketing landscape in 2024 demands a proactive approach characterized by technological integration, personalized experiences, ethical practices, and a deep understanding of evolving consumer behaviors. Implementing these ten effective marketing strategies, combined with practical solutions, will equip businesses to navigate the intricacies of the marketing landscape and achieve sustainable growth in the year ahead.

Watch the video: What is Marketing? 

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